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The 4 Different Types of Marketing Strategies

different types of marketing strategies

Talking about the varied types of strategies for businesses, there are quite a few.

General strategies are those that apply to all businesses, regardless of their size or industry. These include such things as choosing the right business structure, developing a business plan, and obtaining the necessary licenses and permits.

Marketing strategies are those that specifically relate to promoting and selling products or services. This can include everything from conducting market research and developing marketing campaigns to setting prices and managing customer relationships.

Financial strategies are those that involve making decisions about how to best use a company’s financial resources. This can include everything from raising capital and budgeting to investing money and managing risk.

Today, we’re going detail on some of the most efficient types of marketing strategies:


The four main types of differentiation strategies are product, price, promotion, and place.

Product differentiation is when a company offers a unique product that is not offered by any other companies. This could be in the form of a new technology or an innovative design. A company may also offer a unique service that is not offered by other companies.

Price differentiation is when a company offers its products or services at a lower price than its competitors. This could be due to economies of scale or because the company has found a way to reduce its costs.

Promotion differentiation is when a company promotes its products or services in a way that is different from its competitors. This could be through advertising, public relations, or customer service.

Place differentiation is when a company offers its products or services in locations that are different from its competitors. This could be through online sales, brick-and-mortar stores, or distribution channels.


Price skimming happens when a company charges the highest possible price for a product during the initial introduction phase, and then gradually lowers the price as more competitors enter the market. The goal of price skimming is to generate high profits by capturing the largest share of the market’s consumers who are willing to pay a premium for a new product.

Price skimming is often used as a pricing strategy for new products or services that have no close substitutes. For example, when Apple introduced its first i phone in 2007, it used price skimming to maximize profits. The iPhone was initially priced at $499 for the 4 GB model and $599 for the 8 GB model. As more competitors entered the market and offered similar products at lower prices, Apple gradually lowered its prices to stay competitive. Today, you can find i phones selling for as low as $349 from some retailers.

Price skimming can be an effective pricing strategy if done correctly. However, there are some risks associated with this approach. First, if competitors enter the market too quickly or offer too much discounting, it can erode away at your profits. Second, customers may become frustrated with your prices and switch to other brands that offer better value.

Finally, if you lower your prices too much over time, it can damage your brand image and make it difficult to raise prices again in the future without causing customer backlash.


Market expansion is the simplest form of growth strategy and usually involves expanding into new geographic markets or customer segments. This approach can be especially effective for companies with a strong presence in their home market but limited exposure elsewhere. Product development entails creating new products or services to appeal to existing or new customer segments.

This is often seen as the most risky growth strategy since it requires significant investment and there’s no guarantee that customers will actually want the new offering. Diversification represents a more aggressive form of growth where businesses enter completely new markets or industries. This can be an effective way to mitigate risk but also carries a high degree of uncertainty.

Acquisition is perhaps the most straightforward growth strategy: businesses simply buy other companies in order to quickly gain a larger footprint or access to new technology and talent pools.

The best way to pursue growth will vary from company to company, but all businesses should carefully consider their options before making any major decisions. Pursuing multiple growth strategies simultaneously can also be an effective approach for many organizations; this allows them to hedge their bets and reduce risk while still achieving robust levels of expansion.


Cross-selling generally occurs when a customer is already in the process of making a purchase and is presented with additional products that may complement or enhance the item they are buying. For example, when purchasing a new car, a customer may be offered an extended warranty, gap insurance, or other add-ons.

While cross-selling can be an effective way to boost sales and revenues, it is important to ensure that the products being offered are truly relevant and useful to the customer. Otherwise, there is a risk of coming across as pushy or salesy, which could damage the relationship with the customer.

Here are some tips for successfully cross-selling to customers:

1. Know your audience

It’s important to have a good understanding of your target audience and what their needs and wants are. This will help you determine what types of products would be most relevant and useful to them.

2. Do your research

Be sure to thoroughly research any products you plan on offering as part of a cross-sell so that you can confidently answer any questions the customer may have about it.

3. Be genuine

When recommending additional products, always do so with the intention of helping the customer – not just making a sale. If you come across as pushy or insincere, it will only damage your relationship with the customer in the long run.

Mario is a social media marketer and programmer from Italy. Mario began his career as a social media intern for a small startup and quickly learned the ropes of the industry. He then went on to work as a social media manager for a mid-sized company before starting his own agency. Mario is also a skilled programmer and has created software programs that help businesses with their social media marketing efforts. In his spare time, Mario enjoys spending time with his wife and two young children. His motto: "Keep your skills sharp and your networking active, and you'll always be in demand."