TikTok, a video-sharing app, provides its users a short video-sharing platform that includes music, lip sync videos, comedy skits, and much more. TikTok is unique in that it focuses on the short, sweet videos instead of the long-form content preferred by Instagram and YouTube.
Marketing benefits of TikTok
The marketing benefits of TikTok for business are multiple. You just need to have a clear idea of what the benefits are and how to make them work for your brand.
The engagement statistics are exceptionally high on the platform. According to one Digital Marketing study, TikTok beats all other platforms when it comes to engagement levels across accounts of all sizes. TikTok is also great at keeping people on the app, as users typically are using it 45 minutes a day on average.
TikTok’s user base is growing rapidly and it’s quickly becoming a great opportunity for businesses to reach new, larger and younger audiences.