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How Marketing on Reddit Works (and how to get it right)

How Marketing on Reddit Works (and how to get it right)

If you’ve been thinking about marketing your product or service on Reddit, this article is for you. This post will break down how Reddit works, what it takes to get traction on the platform, and some ways to use it as a marketing outlet. Let’s start by looking at the basics of getting started with Reddit marketing.

What Is Reddit?

Reddit is an online community that operates through discussion forums called “subreddits.” These subreddits have subscribed users who submit content which can include articles, images, videos or almost anything online. Posts are then voted up or down by other users in the subreddit according to various criteria like authenticity, helpfulness, time since publication or number of initial received votes (the more upvotes received right after posting, the more other users are inclined to keep upvoting it).

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